Notes from Bhutan: Sewing is the Secret to Happiness
We’re in Bhutan, the Dragon Kingdom, looking for the sources and secrets to happiness in this…
Notes from Bhutan: How to Be Happy
During our SYZYGY field trip to Bhutan, we’ve been asking the architects and participants of Bhutan’s…
Notes From Bhutan: How to Measure Happiness
If a brand cannot create happiness for its people, then there is no purpose for the…
Customer Happiness – Tackle anxiety-points [OECD Study]
A major landmark study on “The Origins of Happiness” is out today, and being presented at the London…
The end of net-neutrality – five benefits for marketers
Is the telco the new super-cookie? Last night on the 14th December 2017, the US Federal…
Speed Summary (and download) AI 101: AI & Marketing ebook
Access AI has just published a free introductory and practical AI guide for marketers. The AI…
UX Happiness Insights: Engagement Sucks
If your brand’s online engagement stats are through the roof, then you should be worried. An…
Do AI-enhanced ads need AI-Trustmarks?
If you have an iPhone, you’ll notice that some of the photos it takes have a little…
The Three Outcomes that Drive Customer Happiness [Study]
Forget ‘customer satisfaction’, what matters is ‘life satisfaction’. Here’s a great study in the latest edition of the wonderfully…
How to Sell Driverless Cars: Removing Psychological Roadblocks
Virtue-signaling, safety ratings, and reframing. These may be the keys to building public trust and removing…
Solve for Happy – The Google Algorithm for Happiness – Speed Summary
So Google is promoting an algorithm for happiness in a new book: Solve for Happy: Engineer…
How to Sell AI: 10 Practical Recommendations for Marketers
Are you promoting AI to consumers, clients or colleagues? If you’re in marketing today there is a…