Dr Paul Marsden

About Me

I’m a chartered psychologist and I help brands understand their consumers. I use psychological techniques to uncover unspoken needs and hidden motivations to reveal the truth about what people want.

My primary area of expertise is the impact of connected technology on how we think, feel and behave, including our wellbeing. I am a committee member of the cyberpsychology section of the British Psychological, Society, and I lecture in psychology and consumer behaviour at UAL (University of the Arts, London). I consult to WPP digital agency SYZYGY on emerging consumer needs, trends and values.


  • Marsden, P. (2020) In Their Shoes, Empathy-based Research Playbook (forthcoming)
  • Marsden, P. & Chaney, P (2012) Social Commerce Handbook, McGraw Hill
  • Marsden, P. (2011) Social Commerce, in Theobald, E and Haisch,  Brand Evolution, Gabler
  • Marsden, P. & Kirby, J. (2007) Connected Marketing, Elsevier

Selected Reports and Articles

Media Interviews

  • Die Welt – Happiness in Bhutan (German) 2018
  • New Scientist – Irresistible – DPhil Research (1999)
  • SAP Game-Changers Marketing to Millennials (2003)
  • ITN TV News – Copycat Terrorism (2005)
  • Who’s Afraid of the 10 Commandments – LWT TV Series with Melvyn Bragg (2000)
  • BBC Radio 4 – Blink interview with Malcolm Gladwell (2005)
  • BBC Radio 4 – Changing Status of Status (2005)
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Digital wellbeing covers the latest scientific research on the impact of digital technology on human wellbeing. Curated by psychologist Dr. Paul Marsden (@marsattacks). Sponsored by WPP agency SYZYGY.