Dr Paul Marsden – Bibliography

Books

• Marsden, P. & Chaney, P (2012) Social Commerce Handbook, McGraw Hill
• Marsden, P. (2011) Social Commerce, in Theobald, E and Haisch,  Brand Evolution, Gabler
• Marsden, P. & Kirby, J. (2007) Connected Marketing, Elsevier

Selected Articles

• Marsden, P. (2018) The Personalisation Myth, Mediatel, 7
  
• Marsden, P (2017) Sex, Lies and AI, Syzygy Report
• Marsden, P. (2015) Terror Porn, The Psychologist, (28)(1), 5
• Marsden, P. (2015) The Wow of Now, Digital Marketing Magazine, 8/5
• Marsden, P. (2015) So the Internet will Disappear – Get Over it, Fourth Source, 1/4
• Marsden, P. (2015) Neuromarketing: Say Hello to the Ventral Striatum, 12 Ahead, 17/3
• Marsden, P. (2015) Content is Dead; Long Live Convenience, CMO, 22/1
• Marsden, P. (2015) Better than Free, Digital Marketing Magazine, 19/1
• Marsden, P. (2015) What the Fappening Taught Us about Ourselves Digital Marketing Magazine, 28/1
• Marsden, P. (2014) The New C Word in Marketing, MyCustomer, 23/12
• Marsden, P. (2014) The Art of Content Marketing Digital Marketing Magazine, 1/9
• Marsden, P. (2014) The Uberfication of Everything WPP Reading Room, 22/9
• Marsden, P. (2014) The Future Is Already Here: We’re Just Looking In The Wrong Place, CMO, 14/11
• Marsden, P. (2014) The Future of Vending Cooler Plus (50) 5.6
• Marsden, P. (2013) Digital Point of Sale Syzygy Report
• Marsden, P. (2010) Social Commerce Syzygy Report
• Marsden, P. (2009) Crowdsourcing Contagious Magazine
• Marsden, P. (2009) Idea Platforms Syzygy Report
• Marden, P. (2007) The Power of Influencers Economist (7)
• Marsden, P. & Attia, S. (2007). A deadly contagion? The Psychologist, 18(3), 152–155
• Marsden, P. (2006) Customer Advisory Panels Market Leader
• Marsden, P. (2005) Advocacy Drives Growth Brand Strategy
• Marsden, P. (2005) Blink, New Scientist 2486, 12/2
• Marsden, P. (2005) Buzz Marketing Brand Strategy (Oct)
• Marsden, P. (2002). Brand positioning: meme’s the word. Marketing Intelligence & Planning, 20(5), 307-312.
• Marsden, P. (2002) Marketing Values: Rising to the No Logo Challenge  Admap, Jan, Issue 424
• Marsden, P. (2001). Is suicide contagious? A case study in applied memetics. Journal of Memetics-Evolutionary Models of Information Transmission, 5(1)
• Marsden, P. (2000) Mental Epidemics, New Scientist, 2237, 6/5
• Marsden, P. (2000) The Werther Effect, DPhil Thesis.
• Marsden, P. (2000). Forefathers of memetics: Gabriel Tarde and the laws of imitation. Journal of Memetics-Evolutionary Models of Information Transmission, 4(1), 61-66.
• Marsden, P. (1999). Review of Thought Contagion: How Beliefs Spread through Society by A. Lynch. Journal of Artificial Societies and Social Simulation
• Marsden, P (1998) Memetics and social contagion: Two sides of the same coin. Journal of Memetics-Evolutionary Models of Information Transmission, 2(2), 171-185.
• Marsden, P. S. (1998). Memetics: a new paradigm for understanding customer behaviour and influence. Marketing Intelligence & Planning, 16(6), 363-368.
• Marsden, P. (1998). The selectionist paradigm: More implications for sociology, Sociological Research Online

Media Interviews

• Die Welt – Happiness in Bhutan (German) 2018
• New Scientist – Irresistible – DPhil Research (1999)
• SAP Game Changers Marketing to Millennials (2003)
• ITN TV News – Copycat Terrorism (2005)
• Whose Afraid of the 10 Commandments – LWT TV Series with Melvyn Bragg (2000)
• BBC Radio 4 – Blink interview with Malcolm Gladwell (2005)
• BBC Radio 4 – Changing Status of Status (2005)