Social Commerce

Advertisers Move in on Social Commerce

I’ve been thinking about Atrinsic (the digital advertising and marketing services provider) and its recent purchase of Shopit, the social commerce company that lets buyers and sellers complete simple transactions on social networking sites.

Strategically, this purchase could be a smart move for Atrinsic, if brand storefronts in social networks such as the Alvenda powered 1-800-flowers take off as a new mode of online advertising that goes beyond brochureware to embrace DTC (direct to consumer) sales.

WPP, Omnicom, Interpublic and Publicis; cheque books at the ready…


Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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