So what’s the cost of deploying social commerce? Wondrous Forrester report out by Sucharita Mulpuru, listing 17 social commerce tools, how they are being used and, critically, what they cost. ATG have posted the Forrester TechRadar Social...
DecisionStep, purveyors of fine social shopping toolbars to brands such as Mattel as Charlotte Russe have just released ROI data for their ShopTogether toolbar. Working with German cosmetics brand, Hautbalance Naturkosmetik, specialist in natural...
LivingSocial, the US social commerce site offering city-based group-buy deals, announced today that it has secured $25 million Series B round of venture funding led by U.S. Venture Partners, with Grotech Ventures and Steve Case’s Revolution...
Here’s our social commerce presentation, “International Trends in Social Commerce” given at last week’s e-commerce conference in Germany. We cover the 7 trends in social commerce that we think are on the rise. Let us know...
Leading advertising trade magazine, Adage, has just published an article on social commerce – focusing on Facebook e-commerce. Forget e-commerce, f-commerce is here. The article is archived below, but here are our top takeouts; The jury is...
Any lingering doubts as to whether the future of Facebook for brands is e-commerce can be put to rest. P&G have just trialled a Facebook store for their new Pampers Cruisers line of diapers – selling out of 1000 packs @ $9.99 in under an...
Sometimes the simplest social commerce solutions are the best. In social commerce, simple means simply adding customer testimonials and content to a website to make it more compelling and persuasive (adding customer content adds “source...
In case you missed it, here’s the BBC documentary on network science – Six Degrees of Separation – with a replication of Milgram’s small world experiment. Nice summary of the ‘Human Web’ that connects everybody...
With customer-get-customer powered Private Sale Event sites like Gilt and Vente-Privee becoming ever more popular social commerce solutions, it’s of note that the enterprise edition of Magento e-commerce platform offers Private Sale Event...
Interesting presentation on social commerce from Matt Moog of reviews site Viewpoints and of “triple bottom line of social commerce” fame (the triple bottom line being 1) Sales and Traffic, 2) Actionable Customer Insight, 3) Customer...
Here’s the latest report (holiday season 2009) by Resource Interactive on how brands are deploying social commerce (and other innovative e-commerce solutions) in the real world. The report covers American Eagle, Anthropologie, Charlotte...
Social Commerce solution provider DecisionStep has published a new white paper: The Case for Real-Time Social Shopping, that reports survey results supporting the case for deploying real-time social shopping solutions. Top Takeouts Consumers trust...