Useful post over at Bazaarvoice by Meghan Meehan, summarizing Nationwide Insurance‘s 4 point strategy for getting management buy-in for deploying social commerce (associated webinar). If a 4-point strategy sounds like too much, focus on one key...
At Syzygy*, we’ve been working hard putting together a new white paper on Social Commerce. It will be available in English and German from Syzygy’s Facebook store – here. UPDATE download the white paper for free here. Entitled ‘Social Commerce:...
Walmart Beauty has added a Ratings tab to its Facebook Page to showcase 5 star user ratings. Smart. We think we’ll soon be seeing a lot more of these Ratings tabs, along with Shop tabs on Facebook.
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As ClickZ start a new column on social commerce, e-commerce software giant ATG have started their own series of social commerce articles. The first (archived below), by Bill Zujewski, answers the familiar question – what is social commerce? ATG’s...
A new presentation on social commerce by Greg Pouy of Nurun – When e-commerce goes social… (in French). Greg appears enthusiastic about Foursquare emerging as a future social commerce solution (social couponing). The presentation covers Coke Social...
A new presentation posted today to SlideShare on social commerce trends by @hediyeevsan (in German). The presentation offers examples of private shopping clubs and events in Germany, and discusses retailer H&M’s use of social media. Trends im...
Matt Bamford-Bowes, Head of Social Media at MediaCom‘s “Beyond Advertising” division, has proposed five practical ways that brands can drive social commerce. Without social commerce, Matt argues, it will be difficult to prove ROI for social media...
A new article arguing that 2010 is the year of social commerce – this time from MediaPost (archived below). The article by John Jackson from DecisionStep suggests that whilst many brands have set up news feeds on Twitter and Facebook – many brands...
Whilst everybody was buzzing about the launch of Google Buzz last week, Apple was granted a US patent on an social shopping solution designed to improve the online shopping experience (patent and images archived below, discussed here (Patently...
Here’s a download link to our just-published article on Social Commerce in Marketing Magazine (UK’s leading trade journal). Entitled “Social Commerce – A New Age of Enlightenment‘, the short article contrasts social media marketing with social...
Digital marketing magazine, ClickZ today launched a new regular column on social commerce, penned by Sam Decker, thought leader and best practice practitioner in social commerce from Bazaarvoice. The first column entitled Social Commerce 101:...
Dell, poster child for social commerce, offers a useful 8-step Social Media Guide for businesses (click here for our archived version combining the eight steps into a single downloadable PDF (2MB)). Dell’s social media guide is introductory, broader...