Consumer Psychology Social Commerce

Social Commerce: Monetizing Social Media (Syzygy Group Whitepaper)

At Syzygy*, we’ve been working hard putting together a new white paper on Social Commerce.  It will be available in English and German from Syzygy’s Facebook store – here.

UPDATE download the white paper for free here.

Entitled ‘Social Commerce: Monetizing Social Media‘, the whitepaper provides a strategic blueprint for deploying social commerce (summary below).  The report includes some super graphics (examples below) from Ars Thanea, Syzygy’s creative design studio partners, that summarize the emerging area of social commerce visually.

Summary – Social Commerce: Monetizing Social Media

How can brands and retailers make money from social media?

Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns.

With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi’s the white paper “Social Commerce: Monetizing Social Media” by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.


* Syzygy is a full-service interactive agency group with 300 employees and offices in London, Frankfurt and Hamburg.  Syzygy Group comprises Syzygy UK and DE, UniqueDigital UK and DE and Hi-ReS!.

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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