Consumer Psychology Digital Wellbeing

UX Happiness Insights: Time-Saving Experiences Boost Happiness by 8%

Time-saving experiences can boost happiness by 8%.  That’s the finding of a new international study published in the scientific journal PNAS. And it’s the reason why a key goal of positive CX and UX should be to save people time.

The Buying Time Promotes Happiness study found that people who spend money on time-saving products, services and experiences are significantly happier (measured in terms of positive mood and life satisfaction). And to demonstrate the causal link, a controlled experiment showed that making a time-saving purchase resulted in an 8% boost to happiness (as measured by positive emotion) (mean happiness = 4.00 vs. 3.71 control). You can dig into the stats here.

The explanation for the link between time-saving purchases and happiness is twofold. First, your life is just 2.5 billion heartbeats long, and by making time-saving purchases, you free up more heartbeats to do the things that make you happy, Secondly, by making time-saving purchases, you reduce time-stress that undermines happiness.

So it turns out that money can buy you happiness, as long as you spend it on time-saving products, services and experiences. So by saving people time, as well as effort, CX and UX professionals will be contributing to human happiness.


Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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