Social Commerce

Social Commerce | A New Age of Enlightenment

Here’s a download link to our just-published article on Social Commerce in Marketing Magazine (UK’s leading trade journal). Entitled “Social Commerce – A New Age of Enlightenment‘, the short article contrasts social media marketing with social commerce, and discusses Mattel’s social commerce initiative (DecisionStep), the ambitions of P&G and the implications of Facebook Connect.

Any comments or feedback welcome!

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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