Here’s a download link to our just-published article on Social Commerce in Marketing Magazine (UK’s leading trade journal). Entitled “Social Commerce – A New Age of Enlightenment‘, the short article contrasts social media marketing with social commerce, and discusses Mattel’s social commerce initiative (DecisionStep), the ambitions of P&G and the implications of Facebook Connect.
Any comments or feedback welcome!
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[…] Matt notes that Syzygy’s enthusiasm notwithstanding, most agencies are someway off delivering this for their clients. To lay the foundations for […]