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Small Worlds and The Viral Potential of Social Commerce

In case you missed it, here’s the BBC documentary on network science – Six Degrees of Separation – with a replication of Milgram’s small world experiment.  Nice summary of the ‘Human Web’ that connects everybody to everybody by six conversations; the mathematical rationale behind social commerce.  Bottom line: social networks + e-commerce = global potential.

Written by
Dr Paul Marsden
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Digital wellbeing covers the latest scientific research on the impact of digital technology on human wellbeing. Curated by psychologist Dr. Paul Marsden (@marsattacks). Sponsored by WPP agency SYZYGY.