Social Commerce

Viewpoints Presentation on Social Commerce: Why You Need Social Commerce…

Interesting presentation on social commerce from Matt Moog of reviews site Viewpoints and of “triple bottom line of social commerce” fame (the triple bottom line being 1) Sales and Traffic, 2) Actionable Customer Insight, 3) Customer Loyalty and Advocacy).

Matt argues that four web trends (dominance of search, growth of social web, influence of [e-]commerce and the disruption of media/advertising) make the time right for  social commerce.

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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