Social Commerce

The Future of Social Media Monitoring: Public Facing Dashboards (HSBC)

Sometimes the simplest social commerce solutions are the best.  In social commerce, simple means simply adding customer testimonials and content to a website to make it more compelling and persuasive (adding customer content adds “source credibility” to communication).

HSBC’s online bank, First Direct, is doing this – in realtime – harnessing the power of the realtime web with a public facing social media monitoring dashboard made up of six social media widgets.  All designed to persuade people to switch banks.

Smart. And Stylish.

Is this the future of social media monitoring – public facing dashboards? How could your brand build on First Direct’s solution of a public-facing realtime social media dashboard as a customer acquisition tool?

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

0 Comments Add New Comment

  1. My company is certainly betting on this being a big part of social media moving forward. We make a product that let’s any brand build a public-facing dashboard like what First Direct has done here. FeedMagnet pulls in social mentions from Facebook, Twitter, Google News, Flickr, and a bunch of other sources – then lets you filter, moderate, and organize them before displaying them on a public dashboard – or in a widget on product pages.

    Thanks for pointing out this effort from First Direct. They’ve done a great job. Hopefully FeedMagnet can help other companies do something similar with less custom development costs.

  2. viralheat.com/social_trends did you see this? Over 1,500 of the world largest agencies and brands just shared over 4,000 profiles to check out and they are also available in widget form.

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