Social Commerce

Social Commerce in the Real World: 15 Trailblazing Brands

Here’s the latest report (holiday season 2009) by Resource Interactive on how brands are deploying social commerce (and other innovative e-commerce solutions) in the real world. The report covers American Eagle, Anthropologie, Charlotte Russe, Gap, Net-a-Porter, Zappos, Apple, Amazon, Macy’s, Nordstrom,  JCPenney, Sears, Walmart, Sephora, and Wisteria.
Technologies covered include Facebook Connect, Facebook apps, Social networking invitations with various incentives, Sharing buttons anywhere and everywhere (from wish lists to checkout), blog and virtual world launches, mobile app debuts or new releases of preexisting apps, group gifting platforms, e-gift cards, branded iGoogle portals and RSS widgets, real-time co-shopping platforms and social shopping site sponsorships.

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

0 Comments Add New Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.