Here’s the latest report (holiday season 2009) by Resource Interactive on how brands are deploying social commerce (and other innovative e-commerce solutions) in the real world. The report covers American Eagle, Anthropologie, Charlotte Russe, Gap, Net-a-Porter, Zappos, Apple, Amazon, Macy’s, Nordstrom, JCPenney, Sears, Walmart, Sephora, and Wisteria.
Technologies covered include Facebook Connect, Facebook apps, Social networking invitations with various incentives, Sharing buttons anywhere and everywhere (from wish lists to checkout), blog and virtual world launches, mobile app debuts or new releases of preexisting apps, group gifting platforms, e-gift cards, branded iGoogle portals and RSS widgets, real-time co-shopping platforms and social shopping site sponsorships.
View more documents from Resource Interactive.
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