Social Commerce

P&G Facebook Store = 1000 Transactions/Hour

Any lingering doubts as to whether the future of Facebook for brands is e-commerce can be put to rest.  P&G have just trialled a Facebook store for their new Pampers Cruisers line of diapers – selling out of 1000 packs @ $9.99 in under an hour.

Product seeding is one of the most popular and effective word of mouth marketing techniques for launching new products. Facebook stores may be the next-generation solution to product seeding.

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

25 Comments Add New Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.