When the world’s second largest retailer jumps on a trend with the world’s fourth largest advertising group – it’s worth taking note, and looking for opportunities. Publicis through K4 (offshoot to Publicis Digitas, K4 is a...
In a DMNews article this week entitled: Social commerce: Strategies for extending online shopping beyond the e-commerce site, Fumi Matsumoto, co-founder & CTO of Allurent (Charlotte Russe and Reebok’s Facebook store software), outlines a...
eConsultancy has been producing reports and presentations on social commerce since 2007 – and it’s insightful stuff. So we’ve distilled their work into a top 10 list of social commerce insights and predictions. Sources (some...
The cartoonist Tom Fishburne is a thorn in the side of social media marketing zealots, with curative cartoons for delusions of grandeur. So, it’s easy to take a swipe at Facebook pages for grocery products like Vanish, like your parents...
Burberry has launched a new Facebook Connect powered gallery of its trench coats – modelled by you. Okay, so the Art of the Trench app is crying out for integration into Burberry’s e-commerce site/cart (and adding approved reviews, even...
British high street retail institution Marks & Spencer has revamped its social commerce strategy; incorporating customer reviews on its site, adopting Twitter for promotions and Facebook communities to build community. In an interview for...
Post over at DecisionStep (ShopTogether software – and behind Barbie’s foray into social commerce), predicting that we’ll be seeing social commerce apps on travel sites soon. Of course, most travel sites (e.g. TripAdvisor...
Interesting post by Kevin Patrick Allen on how to use Facebook and Twitter to sell over at Practical Ecommerce. Gist of the post is that whilst Facebook and Twitter may be (or may not be) transient fads, and may (or may not) be effective in...
eMarketer has just put together a useful 2009 state-of-the-nation report on Social Commerce, authored by senior analyst Jeffrey Grau. The full report is available here ($695) – but here is a summary of some key points – and...
The mainstream press has caught the social shopping bug. Forbes is the latest to have run an article on this area of social commerce – shopping tools powered by social media. Summary and article archived below. Top Takeouts “The easier...
Just a thought – inspired by the Optaros ecommerce playbook.
Content: Social media tools to help shoppers choose
Commerce: Social media tools to help shopper buy
Community: Social media tools to help shoppers learn
Friday afternoon fun post – a hilarious 3 minute YouTube video below called the Social Media Guru – forwarded to me by Birger Bardowicks from blog sponsor Unique Digital, and made by freelance journalist Markham Nolan. Everything...