Of course, most travel sites (e.g. TripAdvisor.com) already include social commerce apps in the form of user ratings and reviews – but what DecisionStep see is a future where people (families, friends, agent+customer) can co-browse travel sites and book together (using their ShopTogether social shopping app/toolbar of course) – BookTogether TM coming to a site near you… ;-).
We believe the team at DecisionStep is onto something, and we’re big fans of ShopTogether, but we think the ideal software would allow “asynchronous shopping”, not just synchronised shopping – for example, allowing trip organisers to create polls on the fly of travel options and allow invitees to vote on, comment and add options, as and when they want. Synchronised shopping is great – but getting everyone together at the same time can be a challenge of optimism over reality.
The great thing about being social on the web is that you don’t have to be together in space – or time.