Social Commerce

Friday Afternoon Fun / Is Your Social Media Marketing Strategist Like This?

Friday afternoon fun post – a hilarious 3 minute YouTube video below called the Social Media Guru – forwarded to me by Birger Bardowicks from blog sponsor Unique Digital, and made by freelance journalist Markham Nolan.  Everything that’s wrong with social media marketing.

Expletive alert, but it’s worth it; the irony is that I bet many social media marketing buyers think they actually know this guy.

The serious point (if there can be a serious point for a video subtitled “Sit on my Facebook and I’ll whack you up the Twitter”) is that social media marketing has an image problem, much like viral marketing had a couple of years ago. To save ourselves, we’re going to have to start talking the language of the finance department not the marketing department. But that’s for Monday. For now, enjoy.

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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