Social Commerce

The 3Cs of Social Commerce


Just a thought – inspired by the Optaros ecommerce playbook.

  • Content: Social media tools to help shoppers choose
  • Commerce: Social media tools to help shopper buy
  • Community: Social media tools to help shoppers learn

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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