Sometimes the simplest social commerce solutions are the best. In social commerce, simple means simply adding customer testimonials and content to a website to make it more compelling and persuasive (adding customer content adds “source...
In case you missed it, here’s the BBC documentary on network science – Six Degrees of Separation – with a replication of Milgram’s small world experiment. Nice summary of the ‘Human Web’ that connects everybody...
With customer-get-customer powered Private Sale Event sites like Gilt and Vente-Privee becoming ever more popular social commerce solutions, it’s of note that the enterprise edition of Magento e-commerce platform offers Private Sale Event...
Interesting presentation on social commerce from Matt Moog of reviews site Viewpoints and of “triple bottom line of social commerce” fame (the triple bottom line being 1) Sales and Traffic, 2) Actionable Customer Insight, 3) Customer...
Here’s the latest report (holiday season 2009) by Resource Interactive on how brands are deploying social commerce (and other innovative e-commerce solutions) in the real world. The report covers American Eagle, Anthropologie, Charlotte...
Social Commerce solution provider DecisionStep has published a new white paper: The Case for Real-Time Social Shopping, that reports survey results supporting the case for deploying real-time social shopping solutions. Top Takeouts Consumers trust...
Useful post over at Bazaarvoice by Meghan Meehan, summarizing Nationwide Insurance‘s 4 point strategy for getting management buy-in for deploying social commerce (associated webinar). If a 4-point strategy sounds like too much, focus on one...
At Syzygy*, we’ve been working hard putting together a new white paper on Social Commerce. It will be available in English and German from Syzygy’s Facebook store – here. UPDATE download the white paper for free here. Entitled...
Walmart Beauty has added a Ratings tab to its Facebook Page to showcase 5 star user ratings. Smart. We think we’ll soon be seeing a lot more of these Ratings tabs, along with Shop tabs on Facebook.
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As ClickZ start a new column on social commerce, e-commerce software giant ATG have started their own series of social commerce articles. The first (archived below), by Bill Zujewski, answers the familiar question – what is social commerce...
A new presentation on social commerce by Greg Pouy of Nurun – When e-commerce goes social… (in French). Greg appears enthusiastic about Foursquare emerging as a future social commerce solution (social couponing). The presentation covers...
A new presentation posted today to SlideShare on social commerce trends by @hediyeevsan (in German). The presentation offers examples of private shopping clubs and events in Germany, and discusses retailer H&M’s use of social media...