Hey Louis Vuitton! Forget Michelle Williams, the face that you’ve just paid big bucks to be the new face of your iconic luggage – take a look at Tile app instead. Sure, celebrity-endorsed print advertising in glossy mags is a tried and...
Okay, so ‘thigh advertising’ is the new news in the mad bad world of advertising (see video below). Girls selling thigh space for $65 a day, in return for which they add a temporary branded tattoo to their thighs, and agree to flash...
Here’s a smart digital innovation from Pepsi (TBWA Belgium) that’s upped the ante in the ongoing Vending Machine Wars between Pepsi and Coke. Although Coke is currently ahead with 10M+ views on YouTube for the Coke Zero/James Bond...
Social Commerce Today is rebranding today to reflect a broader focus on innovation in digital marketing. For three years, SCT has been flying the flag for a vision of social commerce that is more about marketing than sales; using social technology...
Social commerce star “Fab” that pitches itself as “the world’s design store” offering flash-sales on design goods has just closed $150M in initial Series D financing from Tencent, with contributions from existing...
Chirpify, the social commerce in-stream payments company, has announced that is cutting out the PayPal middleman (and associated charges) and enabling direct card transactions. Shoppers will now be able to connect their payment cards (American...
Toyota has demoed its upcoming new social car configurator at Google’s I/O conference. Check out the video below. Built in collaboration with Google and Saatchi & Saatchi LA and Joystick Interactive, the new social shopping Toyota app...
Jennifer Lopez is launching a new social commerce venture – Viva Movil – a new mobile service for US Latinos – with their $1.2 trillion spending power (16% of US population and set to double by 2050). The ‘social’ piece...
So social commerce is a unicorn, a beautiful but imaginary idea; or that’s the headline finding of a brilliant (free) report is just out by Monetate on social commerce – with Mitch Joel and Jay Baer as contributors. If you look at the...
Forget B2C, B2B or even P2P – the future is M2M – machine to machine communication. And forget virtual world vs. real world, in this M2M Internet of Things, the two are fused together in synthesis. These are the two central messages of a...
“If you’re not paying for the product, you are the product” is a truism that Yahoo! wants to monetize with its $1.1bn cash purchase of Tumblr blogging platform. With 108m bloggers generating 13 billion page views per month on...
Warren Buffet: “If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless.” Why? Because, on a 10 point reputation scale, 1 point difference is worth $500m for large corporations*. Here’s the deck from a...