Chartered psychologist specialising in consumer behaviour, wellbeing and technology. University lecturer at UAL and consultant consumer psychologist with Brand Genetics.
Here’s a list of key statistics on the Post-PC era, put them together in preparation for a keynote at SYZYGY‘s conference later this month on digital innovation. In the spirit of sharing, we thought you’d find them useful. Bottom line, for digital...
Tesco has launched a new social commerce site for wine, Tesco Wine Co-buys. Using Buyapowa social commerce software, consumers can club together to buy wine in bulk at discounted prices. What we particularly like is that it appears to be demand led;...
Business books are already being updated, with the Coca-Cola ‘New Coke’ catastrophe being replaced with the newer story of Microsoft Windows 8. The lesson is the same – too much innovation can backfire. Back in 1985, with Pepsi winning the hearts...
So a guy is into you – whether you are a person or a brand – and then he isn’t. What’s going on? Solomon Asch (1907-1996), one of the pioneers of social psychology ran some ground-breaking experiments into why men change their mind, and it’s very...
It’s like Amazon buying a big stake in Twitter; Alibaba – the largest e-commerce player in China with $170bn in sales has just purchased 18% of of Weibo, the largest Twitter-style microblogging platform in China, Weibo (400 million users) for $586m...
Check out this must-read deck on digital brand strategy from ad agency giant Wieden + Kennedy (198K views). It’s particularly relevant to social commerce because it tackles one of the biggest myths in social media – that people actually care about...
Here’s a speed summary of the just-published Financial Times 2013 special report on Digital & Social Media Marketing (PDF (FT subscribers only)). It’s a long report, published in tandem with today’s FT Digital Media conference in London, but we’ve...
Q. How do you make social media work for your business? A. Use classic insights from social psychology, the scientific study of how people think about, influence, and relate to one another. Without insight, the commercial use of social media (and...
TheHunt, a WhatTheFont for fashion site, has received another $700K in funding, on the back of $2m raised earlier this year. What’s interesting is this provenance of the investment; the entertainment industry, including RedOne – producer for Lady...
Okay, here’s a great way to launch a social commerce app. Develop a service that works across social media sites Do something controversial that gets you banned/shut down on one site Reap the rewards of free PR, increased coverage, awareness and...
Here’s our latest 2013 conference presentation for you to download, summarising 10 proven ways to unlock sales with social media. Taken from our book, The Social Commerce Handbook, and using real-world examples, you’ll see that the underlying secret...
Post your promotions and promoted products in social media? Check. Use social plugins on your online store? Check. So you’re doing social commerce, selling with social technology? Don’t be too fast to check that last box and think you have all the...