Here’s a list of key statistics on the Post-PC era, put them together in preparation for a keynote at SYZYGY‘s conference later this month on digital innovation. In the spirit of sharing, we thought you’d find them useful. Bottom line, for digital innovation in or out of the social sphere, focus efforts on creating Post-PC experiences. Need convincing? – Check out these stats.
The Post-PC era is a market trend involving a decline in the sales of traditional desktop and notebook personal computers in favour of post-PC smart connected devices such as tablets, smartphones and sensor-based gadgets. Post-PC devices are characterised by connectivity and portability, natural interfaces and sensor inputs, and often make use of cloud technology.
PC Decline
- Global desktop PC share of smart connected device market (PC + tablet + smartphone) declines in 2012 to 12.4% (148M shipments) SOURCE IDC http://www.idc.com/getdoc.jsp?containerId=prUS24037713#.UVLrQirKde0
- Global notebook PC share of smart connected device market (PC + tablet + smartphone) declines in 2012 to 16.8% (202M shipments) SOURCE IDC http://www.idc.com/getdoc.jsp?containerId=prUS24037713#.UVLrQirKde0
- Global PC shipments were overtaken smartphone and tablet shipments in Q4 2010 SOURCE KBPC (Dec 2012) http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
- Global installed base of PCs will fall behind smartphone and tablets in Q2 2013 SOURCE KBPC (Dec 2012) http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
- By 2013, global tablet sales will exceed desktop PC sales (142,1M vs 190.91M shipments) SOURCE IDC (Mar 2013) http://www.idc.com/getdoc.jsp?containerId=prUS24037713#.UVLrQirKde0
- By 2014 global tablet sales will exceed desktop PC sales (210.8M vs 236.3M shipments) SOURCE IDC (Mar 2013) http://www.idc.com/getdoc.jsp?containerId=prUS24037713#.UVLrQirKde0
- In Q1 2013, global PC shipments dropped 11.2% (year on year) to 79.2 million units SOURCE Gartner (Apr 2013) http://www.gartner.com/newsroom/id/2420816
- In 2013, Facebook was receiving fewer PC visitors than mobile visitors SOURCE The Verge (Jan 2013) http://www.theverge.com/2013/1/30/3933912/facebook-q4-2012-earnings
- Android and iOS devices outsell Windows devices in 2012 (45% vs. 35% – Global Market Share OS Shipments) SOURCE KBPC (Dec 2012) http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
- In India, mobile internet traffic has already surpassed desktop traffic (May 2012) SOURCE KBPC (Dec 2012) http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
- Hybrid PC/tablet Microsoft Surface is plagued by low sales and high return rates SOURCE CNET (Jan 2013) http://news.cnet.com/8301-10805_3-57566759-75/microsoft-surface-sales-well-below-shipments-says-isuppli/
Smartphone Rise
- Smartphones are spreading faster than any technology in human history (5% to 40% in four years) SOURCE MIT (May 2012) – http://www.technologyreview.com/news/427787/are-smart-phones-spreading-faster-than-any-technology-in-human-history/
- In 2012, smartphones represented 60.1% (722.4%) of the smart connected device market (PC + tablet + smartphone), and is forecast to rise to 67% (1,516M units) by 2017 SOURCE IDC (Mar 2013) http://www.idc.com/getdoc.jsp?containerId=prUS24037713#.UVLrQirKde0
- By early 2012 in Germany, mobile penetration had already exceeded PC penetration SOURCE Google (Mar 2013) – www.thinkwithgoogle.com/insights/uploads/940736.pdf/download/
- By early 2012 in Germany, 43% of smartphone owners were already multitasking with their handset whilst watching TV SOURCE Google (Mar 2013) – www.thinkwithgoogle.com/insights/uploads/940736.pdf/download/
- Smartphone subscriptions in Germany rose 19% (Q4 2012 year on year) to 23% of all mobile subscriptions SOURCE KBPC (Dec 2012) http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
- It took landline telephones about 45 years to get from 5 percent to 50 percent penetration among U.S. households, and mobile phones took around seven years to reach a similar proportion of consumers. Smartphones have gone from 5 percent to 40 percent in about four years SOURCE MIT (May 2012) – http://www.technologyreview.com/news/427787/are-smart-phones-spreading-faster-than-any-technology-in-human-history/
- On US shopping day, Black Friday 2012, mobile and tablet shopping accounted for 24% of all US online shopping, up from 6% two years ago SOURCE KBPC (Dec 2012) http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
- According to Cannacord, Apple generated 57 percent of the smartphone handset industry’s profits during the first quarter 2013, leaving 43 percent to Samsung SOURCE CNET (May 2013) http://news.cnet.com/8301-13579_3-57582991-37/apple-samsung-again-take-all-of-handset-industry-profits/
- Android (70%) and iOS (21%) combined for 91.1% of the global OS Market in 4Q12 SOURCE IDC http://www.idc.com/getdoc.jsp?containerId=prUS23946013#.UVIJchzvuPs
- More people buy Android devices than iOS (70% vs 21% Q412), but iOS accounts for over 61% of mobile web traffic (Safari for iOS) SOURCE Wired (Apr 2013)
Tablet Rise
- In 2012, the tablet device category growth rate was 80% with an estimated 128 million tablets were shipped worldwide – Deloitte – http://www.deloitte.com/assets/Dcom-UnitedKingdom/Local%20Assets/Documents/Industries/TMT/uk-tmt-media-consumer-scatter-cushion-device.pdf
- 48% of children wanted an iPad for Christmas 2012 SOURCE KBPC (Dec 2012) – http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
- 2013 – http://www.gartner.com/newsroom/id/2420816
- Tablet shipments grew 78.4% year-on-year in 2012 to hit 128 million units and are forecast to surpass the shipments of both desktops and portable PCs in the next 24 months IDC March 2013 – http://www.idc.com/getdoc.jsp?containerId=prUS24037713#.UVLrQirKde0
- On US shopping day, Black Friday 2012, mobile and tablet shopping accounted for 24% of all US online shopping, up from 6% two years ago SOURCE KBPC (Dec 2012) http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
Other
- Mobile visitors have a 9.56% higher bounce rate than desktop visitors SOURCE Shareaholic (Oct 2012) http://blog.shareaholic.com/2012/10/mobile-website-traffic-2012/
- 48% of large company CEOs (revenue > $250m) do not have a digital strategy SOURCE Gartner (Apr 2013) http://www.gartner.com/newsroom/id/2415615
- Smartphone subscriptions in Germany rose 19% (Q4 2012 year on year) to 23% of all mobile subscriptions, SOUCE KBPC (Dec 2012) – http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
- Shipments of ebook readers by year-end fell to an estimated 14.9 million units in 2012, down a steep 36 percent from the 23.2 million units in 2011 SOURCE iSuppli (Dec 2012) http://www.isuppli.com/Home-and-Consumer-Electronics/MarketWatch/Pages/Ebook-Readers-Device-to-Go-the-Way-of-Dinosaurs.aspx
SOURCE Gartner http://www.gartner.com/newsroom/id/2408515
[table id=2 /]SOURCE Gartner http://www.gartner.com/newsroom/id/2408515
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SOURCE IDC http://www.idc.com/getdoc.jsp?containerId=prUS24037713#.UVLrQirKde0
