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Toyota Car Configurator Goes Social (Video)

Toyota has demoed its upcoming new social car configurator at Google’s I/O conference.  Check out the video below.

Built in collaboration with Google and Saatchi & Saatchi LA and Joystick Interactive, the new social shopping Toyota app will allow people to configure a car together in a Google Hangout session. Up to five people can actively take part choosing features and colours in real time, whilst a further 5 can look on and comment. Then participants can take a virtual Street View test-drive though a chosen location by plugging in Google Maps coordinates. Finally, a local dealer can drop into the hangout to invite people for a real test drive.

The virtues (or not) of design by committee aside, this is social commerce done right – helping people shop smarter with social technology.  Social as a (omnichannel) service – not social spam.

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Written by
Dr Paul Marsden
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    • The detail for the Toyota Car Configurator Goes Social is amazing and very informative too. I like to learn more about the new technologies. It helps me to stay updated about the market and tech news.

Digital wellbeing covers the latest scientific research on the impact of digital technology on human wellbeing. Curated by psychologist Dr. Paul Marsden (@marsattacks). Sponsored by WPP agency SYZYGY.