Toyota has demoed its upcoming new social car configurator at Google’s I/O conference. Check out the video below.
Built in collaboration with Google and Saatchi & Saatchi LA and Joystick Interactive, the new social shopping Toyota app will allow people to configure a car together in a Google Hangout session. Up to five people can actively take part choosing features and colours in real time, whilst a further 5 can look on and comment. Then participants can take a virtual Street View test-drive though a chosen location by plugging in Google Maps coordinates. Finally, a local dealer can drop into the hangout to invite people for a real test drive.
The virtues (or not) of design by committee aside, this is social commerce done right – helping people shop smarter with social technology. Social as a (omnichannel) service – not social spam.
http://www.youtube.com/watch?v=vS0NABykrzU
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This innovative approach to the Toyota Car Configurator is fantastic! Integrating social features can enhance user experience and help potential buyers visualize their dream cars. It reminds me of how Geometry Dash allows players to customize their levels and share them. Facilitating community engagement can truly elevate the car buying experience!
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