Post over at DecisionStep (ShopTogether software – and behind Barbie’s foray into social commerce), predicting that we’ll be seeing social commerce apps on travel sites soon. Of course, most travel sites (e.g. TripAdvisor...
Interesting post by Kevin Patrick Allen on how to use Facebook and Twitter to sell over at Practical Ecommerce. Gist of the post is that whilst Facebook and Twitter may be (or may not be) transient fads, and may (or may not) be effective in...
eMarketer has just put together a useful 2009 state-of-the-nation report on Social Commerce, authored by senior analyst Jeffrey Grau. The full report is available here ($695) – but here is a summary of some key points – and...
The mainstream press has caught the social shopping bug. Forbes is the latest to have run an article on this area of social commerce – shopping tools powered by social media. Summary and article archived below. Top Takeouts “The easier...
Just a thought – inspired by the Optaros ecommerce playbook.
Content: Social media tools to help shoppers choose
Commerce: Social media tools to help shopper buy
Community: Social media tools to help shoppers learn
Friday afternoon fun post – a hilarious 3 minute YouTube video below called the Social Media Guru – forwarded to me by Birger Bardowicks from blog sponsor Unique Digital, and made by freelance journalist Markham Nolan. Everything...
You know something has gone mainstream when USA Today covers it... How brands are using social networking to reach customers. Focus is more inclusive than social commerce (fusing e-commerce with social media), covering other areas of social media...
You’ll find useful social commerce planning guide from Optaros below, the software firm powering the social commerce site Rue La La. The social commerce planning guide answers the following key question that is increasingly being asked by...
A well thought through post by Darpan Munjal on social shopping opportunities for retailers, over at the Commercewiki.com blog. The short version: Darpan sees 3 distinct social shopping opportunities – for both pure-play and clicks and mortar...
In an Omniture sponsored post, Heidi Cohen over at ClickZ has posted seven recommendations for online retailers to boost sales with social shopping. Taken together, Heidi’s recommendations provide the basis for an intelligent social shopping...
So will 2010 be the year of “social commerce”, the year when social media marketing moves beyond echo-chamber hype and settles down to become a suite of productivity tools to help online buyers buy and online sellers sell? Well, social...
Interesting post by David Armano over at Harvard Business Publishing, on six near term 2010 trends in social media (it’s that time of year again) 1. Social media begins to look less social (more emphasis on filtering out than connecting in) 2...