Social Commerce

Harvard Business on 6 Social Media Trends for 2010

Interesting post by David Armano over at Harvard Business Publishing, on six near term 2010 trends in social media (it’s that time of year again)

1. Social media begins to look less social (more emphasis on filtering out than connecting in)

2. Corporations look to scale (bigger initiatives – think Twelpforce)

3. Social business becomes serious play (incentivising participation will be key)

4. Your company will have a social media policy (and it might actually be enforced) (formalising, institutionalising social media)

5. Mobile becomes a social media lifeline (so what if IT policy bans Facebook, get it via mobile (trend to fuel market for mobile social apps))

6. Sharing no longer means e-mail (share info through social networking platforms rather than email)

David finishes by asking, “Where do you see social media going next?”  Well, in the world of marketing, I’d say social media is going to be following the money, and that’s the realm of social commerce – the only form of social media marketing that consistently shows a positive ROI.  But then I would say that wouldn’t I?

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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