A new ad agency, Victors & Spoils, has just launched – an open outsourcing/crowdsourcing/cloudsourcing platform that will run open outsourcing prize contests to generate marketing creative. No indication yet as to whether Victor and Spoils will be...
So you need to justify social media marketing investment? According to econsultancy, it’s still all about the big “E” – Engagement, and the good folks have listed 35 engagement metrics for you, to choose from/creatively combine and show what a big...
Fruugo, the social shopping European marketplace has received lifeline funding, estimated at €1m, Techcrunch reports. Fruugo is a Finnish startup and a strange beast; it’s like a mini-Amazon for European countries without Amazon – offering cross...
You have to hand it to Best Buy, they are trail blazing in the social media space. A Social Suggestion Board over at Best Buy IdeaX, a Twitter powered pre-sales and customer support service over at Twelpforce, and now a social commerce web...
What is “social commerce?” A helpful 45 second video primer from they guys over at Powered (below). The best bit? “Social commerce is better for brands than social networking because social networking is about people connecting with people and at...
Barbie may have fat ankles (“cankles“), according to boot maker Christian Leboutin, and be scheduled for imminent plastic surgery (literally) so she can fit into the latest Louboutins, but that has not stopped Mattel from launching a new social...
Referral (customer-get-customer) programs are probably nearly as old as word of mouth itself, but they are still the simplest and most effective solution to leveraging word of mouth – the most powerful marketing channel out there. As someone who has...
Online private shopping clubs like Gilt and Vente-privée (directory here) are perhaps the most successful incarnations of social shopping. Whilst they don’t typically offer reviews, recommendations, registries or co-browsing, they are built on an...
I believe the future of social commerce will be mobile. Soon we’ll see the emergence of location-based apps that do crowdsourced deal aggregation and collaborative filtering to deliver compelling shopping recommendations in the field. One step...
Another sign of the mainstreaming of social commerce. Magento, the popular open-source (with commercial option) ecommerce web platform (Nespresso, 3M, Samsung, Lenovo) has launched a Facebook Connect extension ($99) to enable social shopping –...
Stylefeeder is a social shopping site that works like a personal shopping assistant, picking out personal recommendations for clothes, shoes, jewellery and accessories based on stuff you like, and the stuff people with similar taste profiles to you...
With the number of social commerce software vendors multiplying, here’s an evolving directory of social commerce software and vendors. Know any more ? Comment below or use the contact form to send us details (name of software, vendor, and software...