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Facebook Social Shopping Goes Open Source

Another sign of the mainstreaming of social commerce.  Magento, the popular open-source (with commercial option) ecommerce web platform (Nespresso, 3M, Samsung, Lenovo) has launched a Facebook Connect extension ($99) to enable social shopping – allowing people to get advice from people they know, rather than strangers.

The guys over at Optaros Labs have posted this short demonstration video.  How long before social commerce features become standard features on e-commerce platforms?

Written by
Dr Paul Marsden
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Digital wellbeing covers the latest scientific research on the impact of digital technology on human wellbeing. Curated by psychologist Dr. Paul Marsden (@marsattacks). Sponsored by WPP agency SYZYGY.