So Google is promoting an algorithm for happiness in a new book: Solve for Happy: Engineer your Path to Joy. Penned by Google’s Mo Gawdat and endorsed by the company’s founder Sergey Brin, the book contains a Happiness Equation that requires...
Are you promoting AI to consumers, clients or colleagues? If you’re in marketing today there is a good chance that you are. But how do you sell artificial intelligence effectively given all the hype and hysteria that surrounds the technology? Here...
Here’s a directory of leading A.I. marketing technology solutions that are available to help you make your marketing automation smarter or help you make smarter marketing decisions. We’ve put together this list as part of the forthcoming SYZYGY...
The world (including marketing) seems to have hit peak-A.I. Marketers are either marketing to us with A.I. (with a view automating and improving their marketing), or they are actually marketing A.I. to us with products and services infused with A.I...
Do you know your Eliza from your Tay, and the other A.I. heroes and villains from sixty years of Artificial Intelligence? Well, here’s an updated and downloadable A.I. timeline infographic to refresh your memory (high-resolution PDF JPG). It’s taken...
How do you feel about artificial intelligence, technology that displays human-like intelligence? Are you more Mark Zuckerberg (AI will be a benevolent force for good) or more Elon Musk (AI will pose an existential threat to humanity)? Perhaps both...
Time-saving experiences can boost happiness by 8%. That’s the finding of a new international study published in the scientific journal PNAS. And it’s the reason why a key goal of positive CX and UX should be to save people time. The Buying Time...
Trend spotting outfit Trendwatching has published a 60-page report on the Future of CX with two key insights. The report is free and a worthwhile read – it provides an original, practical and evidence-based framework for predicting what will work in...
Want to be 22% happier? Here’s how. Simply take a selfie whilst smiling every day for three weeks. That’s the finding of a study published in the Journal “Psychology of Well-being” which invited people to either take a daily smiling selfie...
We’re at unbound 2016 London – the big digital innovation festival – and people, including the British Royal Family (Prince Andrew – Duke of York) are buzzing about ‘interface’ being a big buzzword for 2017. And it’s not only what you think...
Want to change someone’s behavior? There’s an app for that. Whether you’re in marketing or management, one of your key jobs will be to influence people and bring about behaviour change (consumers, partners, colleagues – or even at home). So here’s...
Why did Trump win? Theories abound, here’s a simple psychological rationale – People strive for happiness, which according to a well-researched, validated and influential model in psychology – self-determination theory – is driven by three things:...