Extensive use of on-demand apps is linked to narcissism. Especially if you are a Millennial. Specifically, if you are a Millennial (i.e, aged 18-35 in 2016) and you use more than a couple of on-demand apps such as Uber or Instacart, then you are...
In preparing a report on the psychology of wearable tech at the London College of Fashion, I’ve found ‘Enchanted Objects: Design, Human Desire and the Internet of Things’, by MIT’s David Rose, consistently thought-provoking. For consumer brands...
Within a week of launch, the location-based augmented-reality game Pokémon Go already enjoys more daily active users in the US than Twitter, more minutes per user than Facebook, and has supplanted Candy Crush as the most successful mobile game of...
Here’s a simple psychological rationale for why people voted for Brexit and to leave the European Union. People strive for happiness, which according to a well-researched influential model in psychology – self-determination theory – is driven by...
At last week’s Digital Innovation Day 2016 in Frankfurt, I outlined a new vision for CX – one not focused on people’s problems but on people’s wellbeing, and using insights from positive psychology – the science and practice of improving wellbeing –...
Today, we’ve been speaking at the Accenture-sponsored FinTech Innovation and Disruption 2016 in London, presenting a disruptive UberInsurance concept based on the Uber model. You can checkout the presentation below (and download it here)- but here...
If you’re in advertising, then The Advertising Effect: How to Change Behaviour is probably one of the best books you can read on our craft right now. Basically, it’s Nudge for advertisers. Outlining ten evidence-based effective advertising...
A simple caption can boost advertising effectiveness by 17% as measured by effect on purchase intention. New Ohio State University research published last week in the Journal of Consumer Research (open pre-publication access) by Christopher Summers...
Here are 10 simple design interventions to promote customer happiness. They are based on a mashup of design-thinking and positive psychology (the science and practice of improving happiness and wellbeing) and inspired by the fabulous work of Pieter...
So #ViceTech is now a thing. Great TechCrunch news article just out on technology put to the service of sex, drugs and rock’n’roll. Think hook-up apps like Tinder, on-demand marijuana delivery, or the myriad of music apps. And, of course, all...
CX is something of the new black in digital right now. CX is the tech industry’s push to humanise UX – UX by definition was product-focused (you are a user of a product (or service) – and that puts the product at the centre). CX starts with the...
How do you make customers happy? Lululemon’s latest answer is inspiring – take 35 top insights from ‘positive psychology‘ – essentially the psychology of happiness, and bake them into your brand. How do you do that? Design products, services and...