What does it feel like to be the client? Here’s a new design thinking tool that we’ve designed for agencies and consultants to help you design a pitch that sells: The Client Empathy Map. Client Empathy Map (PDF template) The Client Empathy Map is...
Big Picture. How do we use digital technology to help make people happy? We can use ‘PPIs’ – positive psychology interventions – that are clinically proven to promote happiness and wellbeing (positive psychologists research the psychology...
Here’s a speed summary and embed of PSFK’s latest report on the Future of Retail 2016, with 10 practical recommendations (with examples) for designing a new shopper experience that will build value, drive sales and boost loyalty. There’s some good...
Here’s a vision for the future of digital advertising that I presented yesterday at IAB Engage in London with SYZYGY Group’s media unit, Unique Digital. With 1000+ delegates, the theme of IAB’s signature event was how to move digital advertising to...
Today, the Apple Watch Hermès collection goes on sale, marking a new foray of tech into luxury fashion. A purchase will set you back a minimum of $1,150 (US) depending on which Hermès leather band you choose. So, can tech win in or with fashion...
It’s rare that psychology goes viral, but here’s a latest infographic from Business Insider that has done just that: ‘20 cognitive biases that screw up your decisions‘ (thanks to Dr Carolyn Mair of the London College of Fashion for catching it)...
Disrupt or be disrupted. That’s today’s digital mantra. But how do you disrupt? Or how do you respond if you are being disrupted? Here are 10 business models behind digital disruption, as covered by Jo Caudron and Dado Van Peteghem in their book...
There’s a rather brilliant presentation and transcript for marketers interested in behavioural economics over at Evolving Economics by Jason Collins (Australia’s answer to Rory Sutherland). Jason presented “Please, not another bias! An evolutionary...
Here’s a speed summary of Matt Watkinson’s new FT book on experience design that’s getting rave reviews – including from Rory Sutherland: The Ten Principles Behind Great Customer Experience. For digital designers, the 10 Principles put the ‘you’...
Digital marketing has a bright future with a sharp increase in effectiveness if we harness sensory metaphors (bright future, sharp increase) in our work. A new study published in the Journal of Personality and Social Psychology has found that...
“I love that brand!” It’s the holy grail of marketers, but what actually is ‘brand love’? Brand love is very different to human love finds a new study out this month in Psychology and Marketing warning marketers against using the L word in marketing...
will.i.am says you do. The ad industry says you don’t. Skip YouTube ads, that is, when you’re prompted to do so after seeing the first five seconds of a YouTube ad (Google’s TrueView in-stream ad product). Well do you? At the wrap up this year’s...