Last week I had the pleasure to present alongside the wonderful Avinash Kaushik (@avinash), a fellow fan of utility marketing (less shouting, more helping) and fellow detractor of ‘engagement’ (“engagement is not a metric, it’s an excuse“) at...
Your smartphone is a digital marshmallow. And you can use your digital marshmallow to run an adult variant of the famous “marshmallow test” – the psychological test of self-control for children that can be more predictive of success in later...
A new study published by NorthWestern University has demonstrated how brands could potentially influence sleeping consumers subliminally by exposing them to sounds – and perhaps vibrations from a wearable – paired with a brand (full paper...
How much is a label worth? Not the product, just the label. If the label we’re talking about happens to be Apple, then that label – the most valuable label on planet Earth – is worth $247bn according to the new WPP 2015 global list and valuation of...
Here’s a speed summary of the cover story of the June 2015 edition of Wired Magazine offering 40 lessons from big industry leaders – including Richard Branson, Clayton Christensen, and Rachel Botsman – on what businesses can learn from the poster...
What does a Unicorn look like in 2015? Below you’ll find the ‘Unicorn 100’ – a new list now over 100 ‘Unicorns’ have been spotted in the wild – privately held tech startups with investment valuations of $1bn and more. Taken from a new report...
Why do Uber-for-X businesses fail? Here’s a summary of the top reasons for failure identified by Juggernaut, a platform and consultancy for Uber-for-X businesses. Beyond Juggernaut’s top reasons for failure, it’s important to understand the top...
You’ve probably seen the results. Switzerland, Iceland, Denmark, Norway and Canada are the happiest nations on Earth (Syria, Burundi and Togo are the least happy). The 2015 World Happiness Report is out, ranking countries by average happiness of its...
Uber co-founder and chairman Garrett Camp has revealed his Next Big Thing, an Uber-for-stuff ‘request network’ that works like a Siri for shopping. Operator is a software-with-a-service app, like the experimental Magic service, that connects you...
So Hollywood actress Bo Derek was right but for the wrong reasons. “Whoever said money can’t buy happiness simply didn’t know where to go shopping”– Bo Derek Could it be where you shop, not what you buy that matters? Perhaps so. A meta-analysis just...
Another land grab in ‘Now Economy’ and the world of ‘convenience tech’, on-demand tech designed to save you hassle, time and effort. This week Amazon is launching two ‘Uber for X’ on-demand services. Amazon Home Services: Handpicked Pros, Upfront...
Marketing campaigns and sales pitches designed to persuade can result in a 39% drop in intent to do business with you. That’s the finding of a new study in the medical journal Vaccine. The study looked at a campaign from the CDC (Centers for...