Chartered psychologist specialising in consumer behaviour, wellbeing and technology. University lecturer at UAL and consultant consumer psychologist with Brand Genetics.
Would you feel lost or uncomfortable without your smartphone? Then you may be suffering from nomophobia – fear of being without your mobile phone (no mobile phobia). You can self-diagnose yourself for the psychological condition of nomohobia using...
Does ‘brand authenticity’ matter to you? Is your brand – either the one you buy or work for – an authentic brand? And what the heck is ‘brand authenticity’ anyway? Answers are revealed in an eminently useful new 15 point scale – the Perceived Brand...
‘Apple Watch – the watch for you?’ vs. ‘Apple Watch – the watch for you’. Which makes for more persuasive marketing copy – whether as a title selling an article, or a tagline selling a product? It all depends on your mood. If you’re feeling calm...
Whether you are white and gold or blue and black, a new psychological study in Cognition, the International Journal of Cognitive Science, shows that showing you perceptual illusions similar to #thedress increases your openness to attitude-change...
Mashable calls ‘Magic‘ the logical extreme of the ‘Uber for X’ economy. Magic is an on-demand mobile service where you simply text whatever you want – yes whatever you want – to Magic’s number, and they’ll get you it for a pre-agreed fee, paid on...
Another $1.7m funding for ‘convenience tech‘ as the digital industry rolls with the realisation that we only live for a few hundred months, so saving you time is saving you the most precious commodity that exists. Part of the Uber-for-everything...
Life’s little luxuries may sell better if they’re priced with a rounded number – e.g. $20.00, rather than $19.99. That’s the finding of a new set of five studies in the Journal of Consumer Research that looked at the impact of rounded and non...
Hitting the screens this month is a new Hollywood movie about the power and influence of the smartphone today. A must-see for digital marketers. Starring Samuel L. Jackson (and Colin Firth, Michael Kane and Taron Egerton), Kingsman: The Secret...
Can you spot 20 hashtags of recent Internet happenings in this artful piece of content marketing commissioned by digital innovation group Syzygy? Each hashtag corresponds to a digital insight that could usefully inform your digital strategy. Check...
The Jam Study is one of the most famous experiments in consumer psychology, and new research to be published in the Journal of Consumer Psychology supports the Jam Study’s controversial conclusion; offering consumers less choice can be good for...
The same personality traits that predict men’s preference and openness to one-night stands also predict their selfie behaviour, with interesting implications for marketing. A new study in the psychology journal ‘Personality and Individual...
The Hawthorne Effect* is a psychological phenomenon that produces changes to behaviour and belief as a result of increased attention from superiors, experts or researchers. And as 3M has demonstrated, the Hawthorne Effect can unlock B2B content...