More evidence that Facebook is transforming itself into a social commerce platform. Nimbit, specialists in direct-to-fan music marketing has just launched MyStore storefront for Facebook. Nimbit MyStore allows musicians, managers, and labels to...
How do you measure social media? Well, we’re a big fan of ROI, measuring social media by it’s impact on your P&L – costs cut or profits generated. Econsultancy has compiled a fuller list, including non-ROI performance indicators… Traffic Generated...
Interesting post by Jim Sterne over at NetImperative on measuring social media. In a nutshell, Jim proposes 5 practical ways to measure social media… Reach (Theoretical – audience linked to you) Reach (Real – audience reading your content) Impact...
Useful presentation (that appears to have been “liberated’ and posted to Scribd) on practical and proven solutions for online retailers to get value (awareness, reputation, traffic or sales) out of social media by Ashley Friedlein (Econsultancy.com)...
From $35 a month, PowerReviews is offering an Express version of it’s social commerce solution. Like its big brother PowerReview Express works as a ‘decision accelerator’ for shoppers on e-commerce sites, giving shoppers confidence to buy by showing...
Mjedi, a Seattle based social commerce startup has been picked as a finalist at the CTIA Fund Fest this week. Interesting app, you SMS the barcode of an item in a participating store to a special number – and receive a message to your Facebook wall...
Twangü, derived from the Chinese word “tuangou” for team buying, is a GroupBuy social commerce app on Facebook that allows people to shop as a team (and get discounts from vendors bidding for their business). Think Mobshop and Mercata for the...
Interesting social commerce app on Facebook called “Second Porch” that does vacation rentals – lets you find people in your extended social network to rent a vacation home from – or to. Keeps it in the social family so to speak. Forget...
So it’s a new spin on social commerce, KangoGift from Cambridge (MA) has just launched a mobile gifting service… Buy a gift online, add the recipients mobile number – and they get a nice surprise by phone – an SMS mobile voucher to pick up their...
Whitepaper from the leading web metrics agency Coremetrics on social media analytics/metrics. In summary: Social Media Marketing: A growing share of a growing market (share of interactive marketing spend to increase from 2.7% (2009) to 5.6% by 2014...
Social CRM (sCRM) has been gaining traction recently, combining social media tools with Customer Relationship Management (CRM) programs as a solution to better drive customer and business value. And now “one-to-one” marketing agency, OgilvyOne has...
Brilliant viral (below) – Bazaarvoice do George Michael. You’ve gotta love the guys at this social commerce outfit. Bazaarvoice walk the social talk to promote themselves and their social commerce conference(s). Better than brochureware… Watch the...