Social Commerce

Bazaarvoice Do George Michael / Better than Brochureware

Brilliant viral (below) – Bazaarvoice do George Michael.

You’ve gotta love the guys at this social commerce outfit. Bazaarvoice walk the social talk to promote themselves and their social commerce conference(s). Better than brochureware…

Watch the viral and I challenge you not to want to give these folk your time. Wondrous.

Alas, with moving to the US, I just missed out on their London social commerce conference this week, but I’ll try and catch up with them and post a synopsis of top takeouts…


Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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