Social Commerce

Second Porch / Social Commerce Opportunity for Travel Sector?

Interesting social commerce app on Facebook called “Second Porch” that does vacation rentals – lets you find people in your extended social network to rent a vacation home from – or to.  Keeps it in the social family so to speak. Forget crowdsourcing, “friendsourcing” takes the risk out of vacation rentals – you know the face behind the place.

If only Virgin Atlantic, Avis or Expedia took this idea and ran with it, selling their travel services on top – they’d have a sweet (and profitable) social commerce solution on their hands…


Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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  1. Sylvia says:

    Second Porch is a boon to vacation rental owners, as well as rental guests. It’s the only vacation rental portal that balances the scale. With this new Facebook app, owners can gather information as well as provide it. And it works as well on home exchanges!

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