This is going to be big, Google’s new YouTube Direct service. Designed for Citizen Reporting, but will allow brands and retailers to run and curate their own YouTube style gallery of reviews, user-generated ads, guides, stories and testimonials on...
Continuing our review of social commerce resources on the Web, a presentation below from Ripple6, the social media software company with a community spin on social commerce, entitled “Turning Their Friends into Your Salesforce: Going Beyond...
Yesterday, Retail Week ran an interesting panel-based webinar on Social Commerce, hosted by Joanna Perry, Retail Week’s Acting Features Editor. The star of the show was Joanna Robb, Multi Channel Development Manager, at B&Q (UK DIY chain), who kept...
Simple Definition of Social Commerce (with Word Cloud & Definitive Definition List) Updated Jan 2011
Social Commerce is a buzzword and it’s hot lexical real estate, evoking a fusion of two big digital trends of “social media” and “e-commerce”. As a result, social commerce means different things to different people (see list below), and it’s been...
5 Mashable Hot Social Shopping trends courtesy of Clay McDaniel of social media marketing agency, Spring Creek Group, and then five more from his readers and us. Clay asks the pertinent question – “what is social shopping?”. Alas no answer is...
Daniel Flamberg over at iMedia predicts that the mainstreaming of social networking platforms means that marketers could be ready to take social media marketing to the next level; Social Commerce (Level One: Monitoring, Level Two: Brand Building...
When the world’s second largest retailer jumps on a trend with the world’s fourth largest advertising group – it’s worth taking note, and looking for opportunities. Publicis through K4 (offshoot to Publicis Digitas, K4 is a digital cell dedicated to...
In a DMNews article this week entitled: Social commerce: Strategies for extending online shopping beyond the e-commerce site, Fumi Matsumoto, co-founder & CTO of Allurent (Charlotte Russe and Reebok’s Facebook store software), outlines a three...
eConsultancy has been producing reports and presentations on social commerce since 2007 – and it’s insightful stuff. So we’ve distilled their work into a top 10 list of social commerce insights and predictions. Sources (some public, some members...
The cartoonist Tom Fishburne is a thorn in the side of social media marketing zealots, with curative cartoons for delusions of grandeur. So, it’s easy to take a swipe at Facebook pages for grocery products like Vanish, like your parents turning up...
Burberry has launched a new Facebook Connect powered gallery of its trench coats – modelled by you. Okay, so the Art of the Trench app is crying out for integration into Burberry’s e-commerce site/cart (and adding approved reviews, even if only...
British high street retail institution Marks & Spencer has revamped its social commerce strategy; incorporating customer reviews on its site, adopting Twitter for promotions and Facebook communities to build community. In an interview for...