Social Commerce

Ripple6 on Social Commerce

Continuing our review of social commerce resources on the Web, a presentation below from Ripple6, the social media software company with a community spin on social commerce, entitled “Turning Their Friends into Your Salesforce: Going Beyond Recommendations into Social Commerce”

Top Takeouts

  • Customer reviews are great, but customer reviews from people you know are better; allow users to connect and share recommendations – social recommendations
  • Users want three things from your site 1) timely and useful information, 2) deals – savings, discounts, specials and exclusives, 3) input from people like ourselves recommendations (taken from Ripple6 video)

Top Facts

  • Almost half of online users have made purchases based on social media recommendations – and social media sites are now the most popular source of brand information
  • 54% of online community members visit their community at least once a day (71% rate their their community very or extremely important to them)

Top Cases

  • None covered but Ripple6 work with Procter & Gamble, Unilever, and other CPG brands selling “social insights” (online research panels) software, “brand communities” (“cloud communities” – multiple portal communities distributed over various sites), and social analytics software (word of mouth insights)

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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