A couple of new useful and much-tweeted posts for you summarizing the social commerce space. The first by Lee Odden over at TopRankblog, suggesting that there are two basic flavors of social commerce, and three strategies Adding social features to...
The shape of Groupon things to come? Over the Black Friday weekend retail sale fest in the US, the leading group-buy coupon platform for local deals focused not on local deals, but Woot/Gilt style online deals. Online deals for Barclays Wine...
It’s perhaps fitting that the first book on social commerce is French. Arguably, the first social commerce success story was French, Vente-Privée, the member-get-member powered online shopping club for private-sales launched in 2001 that has...
Here’s an interesting post, with some enthusiastic Amazon-bashing over at Marketing Profs by Customer Experience consultant Leigh Duncan-Durst of Livepath. In a nutshell the post argues – with some groovy Radian6 charts – that...
So Twitter is all of a Tweet today over rumors that the Big G (Google) is to buy Little G (Groupon). Apparently, according to the WSJ, multiple sources close to the situation confirm that Google is in discussions to buy Groupon. If it happens, a...
If anyone thought that the flirtation between Groupon and national retail chains (Gap, The Body Shop) was but a temporary tryst, two new deals point to a more enduring romance, as the group-buy social commerce platform evolves to remain competitive...
Amalia Agathou over at TheNextWeb has posted a useful “6 Do’s and Don’t of f-commerce” (executing transactions in Facebook without leaving the network or leveraging the open graph by integrating Facebook into traditional site...
Sears, the leading department store chain, has just launched a new group-buy app in Facebook called WishTogether, essentially the same as Walmart’s CrowdSaver app. With Sears’ WishTogether app, users get to choose the ‘deals’...
So, it’s that time of year again, when trend predictions for 2011 are coming thick and fast, and commentators are publishing their “best of 2010” awards. In this spirit, ReadWriteWeb has pronounced “social shopping” to...
Interesting post by Jennifer Vano over at Brand Channel “Social Commerce: A Luxury that Luxury Brands Can’t Afford?” asking whether for luxury brands social commerce is an opportunity to be embraced or a threat to be avoided. The main...
Short post, but here’s the official Facebook Deals Guide for download (click image to download)… We think FB Deals is a big deal – a potential Groupon slayer (new Groupon Stores, with 10% rather than 50% commission...
Thought leader and author Brian Solis has turned his razor sharp attention and digital media expertise to social commerce, updating his ubiquitous ‘conversation prism‘ infographic to include social commerce platforms (below) and penning...