Social Commerce

Groupon Focuses on Online, Not Local Deals [Screenshots]

The shape of Groupon things to come?  Over the Black Friday weekend retail sale fest in the US, the leading group-buy coupon platform for local deals focused not on local deals, but Woot/Gilt style online deals.  Online deals for Barclays Wine, Simon & Schuster Books and confectionary from (screenshots below) were offered, further blurring and distinction between flash sale sites, group-buy and daily deal sites.

A response to Facebook Deals, or a seduction dance for more wooing of Google?

Whatever the reason, Groupon is looking ever-more like a universal deals platform – with the Group-Buy mechanism now little more than a marketing hook.  Opportunity for a new real tuangou-style group buy platform to emerge?




Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

4 Comments Add New Comment

  1. Julien C says:

    +1 for the blurring of boundaries between “flash sales/physical products” and “group buying/services or digital goods”.

    However, it will be hard to offer the same kind of discounts on expensive/non-recurrent products (TV sets, fridges) than on cheap/recurrent/High cost of acquisition products like wine or books.

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