Useful list by Brendan Hughes over at Social Media Today, of 14 examples of social commerce – defined in the post as leveraging word of mouth referrals to support the sales process; harnessing the power of social and participatory technologies to...
The last few days have seen the publication of three new social commerce reports, two entirely dedicated to the subject (both embedded/downloadable below), and one e-commerce report addressing social commerce (download link). The first report is a...
With all the hype and spin over social commerce right now, you’d be forgiven for dismissing weekly “this changes everything” claims as bubble-talk nonsense. But… we think Facebook launched a potential game-changer today with an on-form CEO Mark...
You can tell the holiday season is approaching; e-commerce giants are launching new social commerce solutions almost daily in an effort to attract seasonal shoppers. LinkedIn has even joined the social commerce party with LinkedIn Company Pages...
Here’s a summary of 15 social commerce solutions big retail chains are deploying. Put together for planning workshops as creative stimulus… Enjoy.
How Big Retail Deploys Social Commerce
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So the world’s largest retailer has taken a leaf out of the book of the world’s fastest growing company to spearhead its social media strategy in the world’s largest social network. Walmart has launched CrowdSaver, a weekly Groupon-style app in...
We’re holding off publishing our social commerce trend predictions for 2011 – but there’s widely tweeted set of 4 social media tend predictions circulating of note from the Gini Dietrich, CEO of digital marketing firm arment dietrich. Group-buy and...
Another large brand went Groupon yesterday – after August’s group-buy deal from logo-challenged Gap (441,ooo Groupons sold on one day on 19 August – about 5% of the total 9.4M Groupons ever sold at that time (commentary)), the cosmetics and beauty...
Just over a week ago, Eventbrite’s Tamara Mendelsohn published some interesting data, Social Commerce: A First Look at the Numbers, revealing the sales value of social media shares for the event ticketing site. The Eventbrite data is interesting and...
Syzygy, the European digital marketing agency and sponsors of Social Commerce Today, are offering a free download of the Social Commerce Report “Social Commerce – Monetizing Social Media” we penned and published in early 2010. Ten months is a long...
For those who don’t know, the quartely Compete US shopper intelligence study provides a wealth of, well, shopper intelligence. Data from last year’s 2009 Shopper Intelligence study Q3 created something of a stir – suggesting that people rarely used...
In the lead up to holiday season, big US retailers are jumping on the social commerce train. First up, is department store Macy’s, which, taking a cue from Diesel’s Diesel Cam and Jeanswest’s Butt Cam is trialling a Magic Fitting Room – a Facebook...