Social Commerce

14 Social Commerce Examples from Social Media Today

Useful list by Brendan Hughes over at Social Media Today, of 14 examples of social commerce – defined in the post as leveraging word of mouth referrals to support the sales process; harnessing the power of social and participatory technologies to drive conversions.

Check out the post for more details, but here’s Brendan’s list – a mix the usual suspects plus some not so familiar faces…  Good creative stimulus for social commerce planning…

  1. Dell (Dell Outlet Twitter deal feeds)
  2. TripAdvisor (onsite Social Layer with Facebook Social Plugins)
  3. Delta Airlines (‘f-commerce’ – e-commerce on Facebook with Alvenda’s store tab and newsfeed store)
  4. Mattel (onsite social layer with DecisionStep’s ShopTogether tool)
  5. Dropbox (referral program – more free space for referring new users)
  6. Groupon (group purchasing platform used by Gap, Body Shop and others)
  7. Tradepal (buying and selling within your social network)
  8. Zopa (peer-t0-peer loans)
  9. Dell (IdeaStorm – social suggestion board)
  10. NikeID (Create and Share product customization/personalization)
  11. B&Q (online DIY ‘social hub’ hosting)
  12. Meetup (facilitating offline communities)
  13. Starbucks (driving footfall with Foursquare check-in deals)
  14. EventBrite (delivering ROI from the share button)

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

7 Comments Add New Comment

  1. Definitely a few new faces that I haven’t seen. My favorite quote thus far is on the EventBrite blog:

    “True social commerce promises to leverage the speed and connectivity of social networks to drive sales transactions. It’s an elusive promise that many companies have struggled to realize, but those that do will disrupt industries and create a new scale of business.”

    If companies don’t buy into social commerce, they may find themselves in the same position that the music industry did when it decided to fight napster, i.e. music sharing platforms.

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