The social commerce platforms I have covered up to this point find their locus inside Facebook. Not Moontoast. It provides social commerce functionality across a variety of channels, including social networks, blogs, ecommerce websites, affiliate...
Hip all-natural açaí berry powered Euro-energy drink 28Black (so-called because it adds 4 hours to your day) shifted 10,000 cans in 28 hours on the Facebook-embeddable social shopping widget sellaround.net. It’s a useful proof-of-concept for social...
Payvment’s mission is very clear: “Payvment is the #1 social commerce platform on Facebook. Our goal is simple: to connect people, products, and conversations in new ways to reinvent online shopping.” The San Francisco, CA-based company fulfills its...
“But that’s landfill marketing”. So here’s how to kill a campaign idea (and offend a marketer). Accuse them of doing “landfill marketing” – producing unwanted and unloved marketing refuse and waste from useless, mindless and pointless campaigns...
So Interbrand has published it’s Best 100 Global Brands list for 2011 (free report download (12MB)). No surprises, Coke is still the most ‘valuable’ brand (valued at $71.9bn) as defined by three criteria, The financial performance of the branded...
8thBridge – formerly Alvenda – provides a social shopping platform where large retailers can engage customers inside Facebook and on the merchant’s ecommerce site, as well. Customers are empowered to shop with merchants on their own terms in a...
Short post – useful article over at the Harvard Business Review from Alan Richardson of design and innovation firm frog, outlining the four digital technologies you need to be working with to future-proof your brand. Are you using all four...
Milyoni (pronounced million-eye) is a leading enterprise commerce application for f-commerce, e-commerce on Facebook. Its platform – referred to as Conversational Commerce – helps entertainment and lifestyle companies convert Facebook fans into...
A big welcome to Paul Chaney, who is joining Social Commerce Today from today as an Associate Editor. Paul has been covering the practical aspects of social commerce over at Practical Ecommerce since 2009 and is a recognised authority in the field...
It’s Friday, so it’s infographic time. To celebrate their 5th birthday, the popular link sharing service ‘Add this‘ (1.2bn monthly users) from clearspring has published an infographic revealing the day and time people are most likely to share...
So San Diego-based f-commerce newcomer TabJuice, offering brands and retailers free ‘design-focused’ pop-up fan-stores in Facebook has published a new social commerce infographic (embedded below) outlining 5 steps – for brands and fans – to social...
So retail giant Tesco has opened a new pop-up Facebook store for Halloween, not dissimilar to this season’s pop-up Facebook Halloween store from Target. There’s no call-a-friend polling feature allowing users to poll friends about which costume to...