The latest always-excellent Trendwatching trend briefing is on (re)Commerce; the trend of inviting consumers to “trade-in to trade-up” – allowing them to unlock the value in past purchases. Think brand-buybacks, exchange-schemes and ethical...
A great post from content specialist and visual journalist, Elizabeth Olmsted on what a good f-commerce product page should look like. Bottom line, unless your store matches or beats the design of Gilt Groupe’s Facebook fan-store (screenshots below)...
So Ketchup King Heinz has thrown up a Pop-Up Fan-Store in Facebook selling personalised cans of Heinz soup to UK Heinz fans. The pop-up store allows Heinz fans (and-only fans) to send personalised ‘get-well’ cans of Heinz soup to friends suffering...
Here’s a timely infographic from online market research agency lab42, summarising the state of the group-buy/daily-deal market (US). Basic information, but the last stat caught our eye: 82% of Group-Buy users have returned to a business at least...
So you can buy tickets directly on Facebook for the star-studded Michael Jackson Tribute Concert this coming Saturday 8th October. Yawn. That’s so Summer 2011. If you really want to tickle your f-commerce fancy this Fall, you’ll want to experience...
EA has just launched a pop-up fan-store on Facebook for fans of Battlefield, the hit multiplayer first-person shooter video game and rival to Call of Duty/Modern Warfare. To drive fan-purchases and fan-advocacy for the upcoming (Oct 25, 2011)...
Another f-commerce first, you can now buy alcoholic beverages directly on Facebook. The popular cider brand Magners (owned by C&C Group) has set up a pop-up fan-store on Facebook to support the launch of a new range of special edition ciders. The...
Two new social commerce related infographics for you. The first, Football in a Social Local Mobile world from mobile gaming app Footballmeister, describing the rise of the SoLoMo super-fan in football (soccer) – fans that use social, location-aware...
“It’s the Semantic Web, Stupid” That’s what brands and retailers should make of Facebook’s new super-charged Open Graph that will seamlessly add user activity and intentions (‘using’, ‘searching’, ‘wanting’, ‘shopping’, ‘watching’, ‘playing’...
With 47,025 views on slideshare in under a week, Nurun’s social media director Greg Pouy is getting a lot of social media love for his most excellent Future of Commerce deck (embedded below). It’s no mean feat for a 138 pages long treatise (crazy...
So Target, the #2 US retailer, has just launched a Facebook app that allows people to poll their friends and loved ones on which fancy dress costume they should don for Halloween parties. Choose between super-heroes and sexy-nymphs, or for children...