Social Commerce

Wednesday 9.30AM is When Humans Share Most [Infographic]

It’s Friday, so it’s infographic time.  To celebrate their 5th birthday, the popular link sharing service ‘Add this‘ (1.2bn monthly users) from clearspring has published an infographic revealing the day and time people are most likely to share. Wednesday and 9.30AM.

Most users click on shared links two minutes after receiving them, and 75% of all clicks from shares occur within a day of sharing.

So there you have it – you now know when to launch your social media campaign or social commerce event.

An interesting factoid; it would appear cut-and-paste sharing is still very much alive. How quaint.


Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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