Adding an e-commerce app to your Facebook page can boost sales by 15%. That’s the key takeout of an analysis of 2000 vendors using the popular e-commerce app Ecwid on Facebook (from free to $17/month), as reported by Vikki Chowney in econsultancy...
Why have leading consumer brands started selling on Facebook? The results of an 18-month study on the emerging trend of ‘f-commerce’ conducted by SCT editor Dr. Paul Marsden tells the tale. It provides a critical overview of f-commerce – selling...
How do you clean up a plutonium stain? Well, according to the Nuclear Decomissioning Authority Team in the UK use Cillit Bang (the popular household cleaner from consumer products manufacturer Reckitt Benckiser (Easy-Off BAM in the US)). Apparently...
On the surface, Facebook’s business model appears to be very straightforward – get people to share information about their lives and wrap relevant advertising around it. As it turns out, things are not quite that simple says a Fast Company...
One of the most popular posts here at SCT deals with the psychology of social shopping. In it, Dr. Paul Marsden, Editor of Social Commerce Today, references six heuristics (mental rules of thumb) that shoppers use, often intuitively, to make...
So, we think the best model for e-commerce in social media is the popup shop – temporary single-page stores in social media that are designed to create buzz around new products or events, and that are quick and easy to set up. In the real world...
Helping customers buy where they connect is one side of the social commerce equation. eMarketer has just released a report – Facebook Commerce: Reaching Shoppers Where They Socialize – that addresses questions every marketer should be asking when it...
So we think f-commerce (e-commerce with Facebook) is a really good idea when you use Facebook as an e-commerce-enabled fan management platform designed to drive fan loyalty and activate fan advocacy through fan-firsts, fan-exclusives and fan...
What do Taco Bell, Dunkin’ Donuts, 7-Eleven. Quiznos and Red Robin have in common? Aside from serving up food items that may expand your waistline, they now offer virtual currency in the form of Facebook Credits just for making a purchase. This new...
If you’re selling with social media, you need to stand out from the fast-paced conversational crowd and clutter and make an impression. There’s a useful article over at the Harvard Business Review, that offers three useful pointers for doing just...
Over at Forbes, Fred Cavazza has proposed six pillars of social commerce (pragmatically defined as maximising sales through social media), that help take people through the three-step path to action: WHAT? SO WHAT? WHAT NOW? Here they are in brief;...
Super Bowl XLVI is getting its social media game on. The largest annual sporting event in the world has introduced a new way to service fans – via its first-ever social media command center. The command center is staffed by a team of 50 people who...