Social Commerce

Selling with Social Media: Three Critical Success Factors

If you’re selling with social media, you need to stand out from the fast-paced conversational crowd and clutter and make an impression.  There’s a useful article over at the Harvard Business Review, that offers three useful pointers for doing just that – how to make a good impression fast, using from best practise in the ad industry (using the Blink technique from Malcolm Gladwell that unpacks the the genius of intuition – ask experts to make fast intuitive decision or choice, and then look for similarities that pattern their choices)

  • Capture your audience’s attention. What device will you use to grab attention — humor, aesthetics, emotions, surprise, or something else?
  • Convey a clear message. What’s the key message your target audience needs to understand?
  • Focus on differentiation. What distinctive quality do you have that differentiates you from the rest?

Simple, but smart.

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

2 Comments Add New Comment

    1. Obvious, in principle, but in practice not so – the whole ‘conversational’ tone of social media means vendors miss the obvious – capturing attention with a clear message that focuses on differentiation…

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