Social pin-boarding phenomenon ‘Pinterest‘ is driving more traffic to US e-commerce sites than Google+ according to Experian Hitwise data in a new infographic from Monetate. And e-commerce traffic from the pin-boarding app for collecting and...
Shopkick partners can breathe a sigh of relief in the wake of all of the talk about losing in-store customers to “showrooming,’ as it’s been deemed. The mobile shopping app drove more than $110 million worth of in-store revenue for its partner...
Why set up shop on Facebook? To sell more product? Nope. To build your brand. Yep. That’s the approach that CPG giant Unilever is taking to launch a brand extension to its billion-dollar mega-brand Axe (‘Lynx’ in the UK) in the UK, ‘Lynx Attract...
“Retail is not broken, stores are.” – Ron Johnson Imagine walking into a retail store and, upon crossing the threshold, have it know you are there. Not the store personnel mind you, but the store itself. That’s been the experience of 25 year-old...
David Armano of Edelman Digital has shared his 6 social media predictions for 2012 on Harvard Business Review blog; worth noting… Convergence Emergence – social goes transmedia; social OOH (out-of-home -aka interactive posters/billboards) and social...
Here’s a speed summary of one of the smartest presentations on e-commerce trends we’ve come across lately, 2012 trends in e-commerce from Cedric Deniaud of the Paris-based agency The Persuaders (embedded below). Alas the original is in French, but...
According to Luxury Daily writer Rachel Lamb, new updates by Facebook this week are cause for concern among brands advertising on the platform, in that sharing and interaction will become the order of the day. Quoting a speaker from Women’s Wear...
So here’s the second speed summary of the social commerce special edition just published by the respected peer-reviewed International Journal of Electronic Commerce. This second article is about social shopping communities and modelling behaviour...
If 2011 was the year when mobile grew in terms of adoption, 2012 will be the year when it attains rapid maturation, says one mCommerce pundit. In a guest editorial at Forbes, John Caron, Senior Vice President of Marketing at Modiv Media, a mobile...
Here’s a great – but depressing –ColumnFive infographic from social marketing platform Wildfire on social media ROI. The data is taken from a November 2011 global survey of marketers. Points of note: Number of marketers using ROI to measure social...
So social commerce has just had a credibility-enhancement, with an intellectual injection to accompany the financial injections that the area is already receiving. The respected top peer-reviewed International Journal of Electronic Commerce has...
Walk into any Radio Shack and immediately upon entry you will see counters containing mobile phones from many brands representing several carriers. That’s the focus of the brand today. Conversely, walk to the rear and you step back in time to a day...