So you’ve probably read the Booz & Co forecast that social commerce revenues will hit $30bn by 2015 (if you haven’t read our speed summary here). But how do you get a piece of the action? The accompanying Booz & Co report suggests that you need to...
Lot of talk, not many numbers – sums up the state of f-commerce (Facebook e-commerce) right now. So it’s refreshing that VendorShop Social, a Facebook e-commerce app provider has released some top line sales figures for one of its clients;...
Say hello to InfoArt, infographics with an artistic spin that convey information through art. Our colleagues at digital agency Syzygy have launched their annual #20Things InfoArt puzzle, this year by Peter Jaworowski, that weaves 20 seminal online...
Last week, Facebook announced the launch of apps for Timeline, the updated, opt-in version of user profiles. Companies like Pinterest, TripAdvisor, Urbanspoon and approximately 80 others were immediately on board. Following suit, social commerce...
iTunes, Netflix, Amazon… and Facebook? Could Facebook become a mainstream movie rental and/or premium content streaming platform? That’s the question movie studio Lionsgate is asking by testing viability with rental release of Abduction on...
“Ecommerce and social commerce is in the first inning, there are many more innings to go.” – Josh Berman Look up the definition for “serial entrepreneur” and you may find Josh Berman’s name. Berman, who co-founded MySpace in 2004, then sold the...
This is the second installment in a series entitled “Rules for the Revolution.” See the first installment here. “You can show me your sales curve, plot my life on your flow chart, but there’s just some things that numbers can’t measure – matters of...
Yesterday, the New York Times’ blog, Media Decoder, reported on a new effort by Disney to embrace social commerce starting with the youngest members of our society, babies. Disneybaby.com, exclusively sponsored by Huggies, is a website designed to...
Last week we summarised The Ultimate Question 2.0, a handbook on Bain Consulting’s popular open source customer loyalty solution – The Net Promoter System – based on the simple idea that thriving in a customer-driven world of empowered consumers...
In Monday’s post, I decried Walgreens’ use of “sponsored conversations” to promote an agenda related to its prescription benefits plan, stating that I felt it lacked authenticity. Today, i want to highlight The Cheesecake Factory’s use of Twitter in...
Walgreens is using “sponsored conversations” – promoted Tweets, trends and paid bloggers – to influence customers to switch to its namesake pharmacy benefits plan. The reason for the push is that the pharmacy chain was unable to come to terms with...
Greed is good, says Wall Street’s Gordon Gekko, Greed is right, greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge has marked...