The familiar adage “necessity is the mother of invention,” could be recast in this era of social media as “customer experience is the driver of innovation.” That must be what prompted Jewelmint, a member the Beachmint family of social commerce...
Social Commerce Today is starting a new series titled “Rules for the Revolution,” which consists of interviews with entrepreneurs that we refer to as social commerce “revolutionaries.” Without question, there is a revolution taking place at the...
The Social-Powered Enterprise: How social media is transforming your most important disciplines is a free ebook from Salesforce with 15 practical recommendations for using social media to enhance sales, marketing and customer service [download]...
I hate articles that begin with some reference to “living under a rock.” That was the case with an AdAge piece talking about Pinterest, the online bulletin board where users can “pin” photos and graphics of things they are interested in. Pinterest...
Social commerce software company Reevoo have just published some interesting research that looks more closely at the counter-intuitive finding that negative consumer product reviews can actually boost sales. It would seem that a few bad reviews give...
Online marketing software platform provider Hubpost has practically trademarked the use of the term “inbound marketing,” and that applies to e-commerce as well, says a blog post on the company website. “Ecommerce companies that invest in inbound...
Here’s the second half of our speed summary of Fred Reichheld‘s business bestseller The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, written with Rob Markey – partner at global consultancy Bain & Company (see...
Facebook is the darling of the social commerce world and, perhaps, for good reason. With the exception of Google, the social network gets more traffic than just about any other site on the planet. In terms of time spent on site, it far exceeds...
Anyone who is has traversed the entrance to any Walmart across the globe has been greeted with this familiar refrain: “Welcome to Walmart. Enjoy your shopping.” Based on its latest acquisition of mobile app developer Small Society, the company is...
Flash sales is a hot topic we cover routinely here at Social Commerce Today. Recently, Shop.org interviewed Doug Mack, CEO of One Kings Lane, a flash sales site that sells home decor, about the influence of social commerce. Here are the highlights...
Are you into ‘showrooming’? Well, your customers probably are. ‘To showroom’ means to visit a store – online or offline – for research purposes only, and then purchase elsewhere, wherever the best value can be found – increasingly via shopping apps...
Perhaps you are familiar with Delta Airlines Ticket Counter Facebook app, which allows passengers to book flights from within the social network. But, if you’re like me, it can sometimes feel uncomfortable to be seated next to a complete stranger...