How do you keep healthy digital habits during the global coronavirus (COVID-19) outbreak? As more people engage in ‘social distancing‘ and ‘self-isolation‘, many of us are becoming more dependant on our digital technology to...
Two and half years ago, digital agency Syzygy teamed up the London College of Fashion to produce a set of ‘Design for Happiness’ brainstorming cards (free download), using insights from positive psychology and positive...
Want to know the secret to happiness from one of the most respected international researchers in the field of human well-being? The secret to happiness is selective attention. Authored by Professor Paul Dolan, experienced happiness researcher...
Humans are purposeful goal-directed creatures – and we are happy when we achieve our goals. We get a flush of positive emotion when we get to the top of the mountain – metaphorical or real. It may be biology’s way of motivating...
How do you make smarter business decisions that are good for profit and for people? Here’s a simple answer that we’re learning from Bhutan’s Sangay Dorji, a charismatic innovator who has been involved with the development...
We’re in Bhutan, the Dragon Kingdom, looking for the sources and secrets to happiness in this small Himalayan nation that has made happiness its ultimate development goal. As ‘brand Bhutan’ declares, “Happiness is a...
During our SYZYGY field trip to Bhutan, we’ve been asking the architects and participants of Bhutan’s Gross National Happiness project about the secrets to authentic happiness. Building on the wonderful book on happiness in Bhutan by...
If a brand cannot create happiness for its people, then there is no purpose for the brand to exist We’re in Bhutan, the small Himalayan “Dragon Kingdom” (population 800,000) with a big reputation for making citizen happiness the...
A major landmark study on “The Origins of Happiness” is out today, and being presented at the London School of Economics (co-organised by the OECD). The study, co-authored by Lord Richard Layard (who authors the World Happiness Report)...
Forget ‘customer satisfaction’, what matters is ‘life satisfaction’. Here’s a great study in the latest edition of the wonderfully titled academic ‘Journal of Happiness & Well-Being‘ that can help you...
So Google is promoting an algorithm for happiness in a new book: Solve for Happy: Engineer your Path to Joy. Penned by Google’s Mo Gawdat and endorsed by the company’s founder Sergey Brin, the book contains a Happiness Equation...
Why did Trump win? Theories abound, here’s a simple psychological rationale – People strive for happiness, which according to a well-researched, validated and influential model in psychology – self-determination theory – is driven by...